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Behind the Scenes…

Well, what a week it’s been!

The first thing that I would like to say is a massive “Thank You” to each and every one of you for the overwhelming support I’ve received from across the globe since the website launched. I have been truly humbled by the kind words that you have sent, I am delighted that this content is touching the hearts of so many women and I am looking forward to sharing this journey with you. There have been many happy dances at this end over the last 10 days!

The second thing I wanted to update you on is that I’m busy compiling all of the results from the femininity survey…and there looks like there could be an interesting twist on the horizon…more on that later in the week…

The third thing I wanted to tell you about is something VERY exciting! Over the last week I have been busy squirreling away over my new audio programme: “The Feminine Evolution”…and I wanted to give you a sneak peek at the brand new CD artwork hot off the press!

The Feminine Evolution

Big thanks to my superstar graphic designer who has done a fantastic job (as always!) – I can’t wait to see the final CDs when the first of them arrive on Friday!

So what is “The Feminine Evolution” all about? Well, in order to make sure that we can collectively make the best decisions for ourselves in the future, we first need to understand how we have got here! …and even more importantly where is “Here”?

These days, as we know, most women feel they need to have superhuman powers (no capes darling!) just to cope with the multitude of roles and responsibilities in their life. In order to manage it all, we have fractured ourselves into lots of tiny parts, each of them dealing with a separate aspect. The problem is that in breaking ourselves into all of these pieces we’ve ended up losing sight of our true value.

We now need to learn how to bring these fragments back together in order to be our whole-selves again and enjoy the fulfilled life that we were born to live (lots of happy dances included!)

The first step in this process is to be feminine first…and in this CD I reveal exactly what this means.

The fourth thing that I wanted to mention was something which has cropped up several times in conversation over this last week is the $64,000 question…”What exactly IS femininity?” I’ve had a great variety of answers through the survey, but several people have asked me if I will give my personal definition.

The answer is, of course! I’m working on the blog post as we speak and all will be revealed later this week…

The last thing that I wanted to mention (but by no means the least!) is that I have some EXTREMELY exciting news which I will be revealing on here tomorrow…so stay tuned…there’s some real fun lurking just around the corner…I can’t wait!

Stay Fabulous!

Claire x

So what's so important about femininity anyway?

Femininity – So what’s in it for me?

So what's so important about femininity anyway?So what’s so important about Femininity anyway?

So what’s so important about Femininity? Why should we care? We’ve been proving to everyone out there, men and women alike, that we can do anything and everything that the boys can do (often quicker and better!) for decades now…so what’s the big deal? I mean, we’ve still got our heels and handbags, and that’s what matters….right? So who cares if we’ve lost a bit of our femininity along the way?

Well, the answer is (unfortunately)…we do. We just don’t necessarily realise it.

As important as our heels and handbags are (I personally worship at the altars of Blahnik and Choo on a regular basis)…our obsession with gaining ‘equality’ with the boys is costing us dearly…and while we might be aware of the symptoms…we’re completely oblivious to the cause.

You see, life is all about balance (and that doesn’t consist of a cocktail glass or shopping bag with the latest pair of killer heels in each hand…), and unfortunately balance (especially in terms of masculinity and femininity) doesn’t tend to be very high on our list of priorities.

We are trying to do it all…and we are trying to do it all without any help. We are taking on so many roles in life: girlfriend or wife, mum, career girl, daughter, friend, domestic goddess, culture vulture, chef, health & fitness poster child, entrepreneur…the list goes on!

Put simply, women these days are wearing so many hats that they could single handedly supply the entire crowd at Royal Ascot’s Ladies Day (for our international readers the hats at ladies’ day are notorious…check these out for some giggles)…and femininity is not even on our radar.

Not only are we trying to do it all…but we’re trying to do it all perfectly. We are trying to prove that we are the best…and there’s nothing that we can’t do.

So where does the femininity come in?

Now, I hate to break it to you ladies, but the need to do it all, keep control, compete with everyone around us and prove that we are the best…these are all very masculine traits.

We’ve all heard comments like “She definitely wears the trousers” (read “pants” for our international ladies!) or “She’s got balls!”…and while this might not be anatomically accurate, it does sum the situation up pretty well (let’s face it, they’re not phrases we’d associate with femininity!).

You see, women have been so desperate to keep control of this chaotic life that the only way that they have found to do this has been to step into Superman (not even superwoman!) mode. The man of steel who is faster than a speeding bullet, more powerful than a locomotive and able to leap tall buildings in a single bound. Now, no self respecting woman would ever combine red underwear with blue tights, but how many of us feel that we need superhuman powers just to get through the week?!

The problem with this situation is that “wearing the trousers” takes real effort…its hard work. You need to force yourself to stay strong, to make everything happen, to prove that you can do it all. This “masculine woman” is stressed, overwhelmed, feels underappreciated and unhappy. Whether it’s at work or at home, she is struggling to keep all the balls she is juggling in the air. She often has health problems, a schedule which is running her ragged and time for her seems like a distant memory (Time for me? What’s that, I hear you say?!)

On the flip side, when you decide to hang the ‘trousers’ (or ‘pants’!) up and go back to being the real you – losing all the baggage, the competitiveness, the control and getting back to connecting with your femininity and enjoying the ride, it’s a whole different story.

So how can femininity work for me?

You see, a woman who is being completely and totally true to herself is powerful, confident and can just accept herself, as she is.

She doesn’t have to force anything or prove anything, she just does what comes naturally…and believe me when I tell you that it has an impact on every single aspect of her life.

Now, I want to be clear, by being feminine, I do not mean a return to domestic submission, aspects of servitude or the appeasement of the male species (sorry boys, but trust me when I tell you that you’ll enjoy this a whole lot more as well!)

…and it also doesn’t mean that we need to forget or lose touch with our masculine traits either, as everyone has access to both for a reason.

Personally, I think that femininity has been given a bad rap…and I would like to set the record straight.

I know you might think that the feminine you doesn’t exist, but maybe she’s just been buried for a little while…and the experience of digging her out and dusting her off will be well worth it, believe me.

So if you would like to find out more about femininity…then stick with me…it’s going to be a lot of fun! x