Today’s Fabulous Friday Female is the person behind the ‘normal’ size mannequins!

FFF Normal Size Swedish MannequinsThis week’s Fabulous Friday Female is unknown to me…but her impact on the world is definitely being felt.

Now I would like to start today’s post with a small caveat.  I am making an assumption in today’s post that the person responsible for what I feel is a fantastic move in the world of fashion retail is female.

My intuition tells me that this decision was made by a woman, as a woman would understand the pressure and impact that being subjected to unrealistic body images can have on other women.

However, I am fully prepared to be proven wrong on this, and I will gladly make this post the first heroing a “Fabulous Friday Fellow” if the initiative turns out to be that of an incredibly courageous and forward thinking man who has stepped out of the mould to do something different.  Male or female, this initiative needs to be celebrated.

Caveat over, I’m sure that if you spend any time on news sites, Facebook or Twitter you’re bound to have seen the images of the mannequins that were installed in a Swedish department store a couple of years ago have resurfaced and are going viral.

The normal size swedish mannequins are inspiring people…

Although the average woman in the UK is a size 16, and globally is a size 12, the standard mannequin size used in stores is between 8-10.  Although the average woman in the UK is only 5’4″, and globally is 5’7″, the average mannequin height is 5’10”.

It’s no wonder our perception of average and how we compare to it is warped!

So the decision by a store in Sweden, Ahlens, to bring in mannequins of sizes 12 and 16 for use in their womenswear departments I think is a fantastic step in the right direction.

Women are continuously bombarded with images in the media, many deliberately doctored and manipulated, of women who’s bodies represent a lack of healthy nourishment or physically impossible ideals.  If you read my article on being “Perfectly Imperfect” you know that this is an issue which is very close to my heart, and I think this move is a small step in the right direction.

So today I would like you to join me in celebrating the woman (or man!) responsible for this decision, I hope it inspires many others around the world to begin to represent women in a way that more of us can relate to…and reduce the pressure on women everywhere to aspire to an image which is totally unrealistic.


As you know, I would love to acknowledge, honour and celebrate the women who have inspired you as well. So if there is someone that you believe should feature as a Fabulous Friday Female, then send me an email ( with 3 simple details:

  • Who is your Fabulous Friday Female? (Her name and location in the world)
  • Why is she a Fabulous Friday Female to YOU? (How do you know her? What does she do? In what way is she inspiring?)
  • A photo or link to a picture of her online (if there is a reason that you would prefer not to include a photo, just let me know)

So help me to share with all of our lovely ladies the real women who inspire YOU. …and remember, as always, to Stay Fabulous too! Claire x

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